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Tips to Protect Your Business and Ways For It to Stay Ahead During the COVID-19 Pandemic

The novel coronavirus, a.k.a. COVID-19 has made its way across the nation. Its rapid spread led many countries to take precautionary measures to prevent the spread of the virus. With many people still worried about the continuous spread, businesses also feel the impact of this outbreak.

Karen Cruz
Karen Cruz


The novel coronavirus, a.k.a. COVID-19 has made its way across the nation. Its rapid spread led many countries to take precautionary measures to prevent the spread of the virus. With many people still worried about the continuous spread, businesses also feel the impact of this outbreak. Should business owners panic too? Absolutely not. Although it is tempting to just stay afloat in the moment, it is vital to plan for the future of your business as well as protect your employees in the midst of the COVID-19 outbreak.

Here are some tips to protect your business during the pandemic.

Create or revamp an emergency preparedness plan.

Okay, the first and most important thing you need to do as a business owner and an employer is to make an emergency plan that will outline what steps your company plans on taking in case the outbreak impacts your business. The emergency plan also shows what measures you plan on taking to keep your employees safe, and what will happen to your business operations in case it gets infected.

If possible, consider a Work-From-Home policy.

Businesses around the world are coming up with alternative work arrangements to keep their workers from reporting into the office and avoid catching the virus. If your company can provide additional equipment and can afford to give your employees the option to work from home, do so. Just add rules for temporary remote work in your policy.

Be creative and find ways to deliver your products or services to the current situation.

Business owners were saddened when public places and establishments were

advised to close down, especially those who rely on face-to-face and in-store interaction with their customers. But this should not be the end of your enterprise. You can think of different ways to deliver your products or services. Restaurants and cafes can offer free delivery services or with minimum charges, discounts, promotions, and deals.

If you are introducing an altered service, market your products and services with the pandemic in mind.

During this pandemic, people will be more mindful of buying things because most of us are in a tight budget now, so it is crucial to ask yourself whether your product or service is relevant in the COVID-19 crisis.

Determine the challenges that your business may encounter.

One of the most important steps you should take to keep your business secured is to identify the challenges that you might face in the duration of the pandemic. Doing this will help you strategize for various scenarios and take every possibility (such as disruption of supply chains, generating customers, and difficulties in the communication) into account.

Hold an event online.

Many people are online, looking for entertainment, communicating with family and friends, and following their favorite brands. Social media platforms like Facebook, YouTube, Instagram, Pinterest, and Twitter are great spots to market your business whether you are a startup, small business, or a big company. This is where Facebook or Instagram Live can come in handy. You can launch a product or service, a store opening, or a store anniversary celebration through Facebook Live. You can also post engaging and valuable content to your social media networks to reach potential customers and your target audience. Responding to comments and reactions to your brand's posts is also a great way to connect with your customers. And don't forget to offer discounts and deals to attract your customers.

Never forget to keep your employees posted.

It is very important to keep your workers updated about coronavirus-related news and your company's rules and regulations about the pandemic. You can send them memos or emails or hold a mandatory company meeting through a video call to talk about what precautions you are taking to keep everyone in your company safe.

We cannot tell how and when exactly this pandemic will end. We never know, everything will go back to normal after a few more weeks, months, or another year (hopefully not), so it is better to prepare for what happens next. Having a firm strategy in place is crucial to keep your business successful.

We hope these tips can help your business survive the COVID-19 crisis.