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How the Event Industry Is Coping Up With the COVID-19 Situation

Can you imagine the event industry without the people gathering and getting together? The effects of COVID-19 have been particularly devastating for the event industry. With all travel bans and stay-home orders, the entire industry might be left with no other option but to stop operating.

Karen Cruz
Karen Cruz

Can you imagine the event industry without the people gathering and getting together? The effects of COVID-19 have been particularly devastating for the event industry. With all travel bans and stay-home orders, the entire industry might be left with no other option but to stop operating. This might be how we see it, but for anyone who works in the event industry, this pandemic is not enough to shut down the whole industry completely. The best event producers would look at this as an opportunity to show how unshakeable the industry is and how it will continue to find ways to serve its clients even amidst this crisis.

How Has COVID-19 Affected the Events Industry?

Event Postponement and Cancellations

The virus has caused many upcoming scheduled events to be canceled or postponed. As physical events are recommended to be canceled, spaces like convention centers have limited methods of generating revenue. Ticket refunds would have to be accommodated by hosts of large-scale events. The public will be most likely disappointed by the postponement or cancelation of the events they have been long anticipating.

Cost-cutting Measures


Due to the pandemic, the economic activities have been greatly affected. With that, the events industry is forced to conduct cost-cutting measures in their operations.

For example, businesses that rely on convention shows would have to allocate minimal budget for this. They would also need to find other sources of income if they have been greatly dependent on these events. Management of convention centers may also start to come up with ways to reduce the cost of running their facilities.

3. Potential Job Losses


This is one of the most difficult situations that the pandemic has put any business into: the need to lay-off a few employees. Since physical structures like exhibition centers are of not much use, those who work as in-house staff responsible for setting up utilities and other equipment face the possibility of finding other means of earning.

How Should Company Leaders Manage Their Teams in This Crisis?

Step Up For Your Team

Being faced with difficult decision-making is tough but that’s just a part of your job description. There may be times when you do not have any idea on what to do next but still you have to remain transparent and open to your team members. Communicate with your members with respect and take them into consideration everytime you make a choice.

Be Clear With Your Clients and Members

It is understood that some events have to be cancelled or postponed, so rather than sugar coating it, be direct and honest to your client if it happens. It is a difficult decision to make, emotional even, but they will appreciate it more if you become transparent with them.

Another responsibility that you have is to keep your members motivated despite the situation. Most of the members might be anxious about the possibility of losing their jobs, so make it a point to take time and talk to them. Be encouraging during these trying times without giving them false hopes. If you have to be the bearer of bad news to your team, do it professionally.

Do A Brainstorming With Your Team

The work routine might be completely different from how it used to be before the pandemic, but try to come up with ways to become resourceful and creative. Most likely, there are some strategies and equipment that might not work during this time, but if you share ideas with each other for alternatives, you might come up with the best ways to make it through.

Look Forward With A Plan

This pandemic situation may or may not be here for a long time, but eventually the events industry will still emerge resilient. Never get tired of looking for ways to rise from the challenges the pandemic has brought us into. Most likely, there have been obligations in the events that have been paused or forced to stop, be sure to note each one of them and come up with strategies on how to make them work as you might be encountering them again once everything starts to settle in time.

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